Create a campaign

Steps and settings

Before you start

Prepare the campaign visual and decide which locations or devices should display it. If the target devices use different aspect ratios, prepare the corresponding visual variants.

Create a new campaign

1. Open Campaigns / My campaigns from the left menu.
2. Click the + button in the bottom-right corner to open the campaign wizard.
3. In General settings, enter the campaign name and display period. The first date selects the start and the second the end; select the same date twice for a one-day campaign.
4. Select the campaign type: Commercial, Non-commercial or Combination of both. See Campaign types and playback rules.
5. Set visual duration, repetitions per hour or occupied space. The system calculates the third value from the other two. See Campaign capacity.
   We check. We explain. We do not create dead ends.
   This is a core System principle: the platform checks your setup without creating unnecessary dead ends. If it later detects a conflict between campaign settings, targeting or the content you add, it explains the reason and consequence, offers ways to continue and, wherever possible, applies the selected adjustment directly for you.
6. Continue to Location, select target locations/devices and check expected and maximum impressions. If the settings or targeting encounter a limitation, the system flags the conflict, explains its consequence and offers the available ways to continue instead of turning the step into a dead end.
7. In Visual, assign a visual for every aspect ratio required by the selected devices. See Campaign visuals.

   Video length checks without unnecessary blocking

   When a video is assigned, the system checks whether its actual duration matches the configured Visual duration. If the video falls outside the permitted ±10% tolerance, the system displays an Incorrect visual duration warning.

   A concrete example of this principle
   If the video duration does not match the campaign setting, the system does not stop you and require you to edit the file outside the platform first. It explains the mismatch and its consequence, offers the available options and applies the selected adjustment — for example trimming the video or filling the remaining time with the final frame — directly for you.

   The video is longer than the configured duration

   For example, with a configured duration of 3 s and a 32.667 s video, the permitted range is 2.7–3.3 s. The system offers three paths:

   • Choose another visual — use different media.
   • Change the campaign duration to 33 s and verify manually — the system adjusts the campaign duration to the actual video length and you confirm the result.
   • Shorten the video to 3 s — the system automatically trims the video to the configured duration; the end of the video is cut off.

   The video is shorter than the configured duration

   For example, with a configured duration of 1 min and a 32.667 s video, the permitted range is 54 s–1 min 6 s. The system again offers solutions directly in the wizard:

   • Choose another visual — use different media.
   • Change the campaign duration to 33 s and verify manually — the system adjusts the campaign duration to the video.
   • Extend the duration to 1 min — the system keeps the complete video and automatically fills the remaining time with its final frame.

   The same check also applies if you skip the duration setting while creating the campaign: the video is compared with the currently applied default value.

   System principle
   Validations are designed to protect users from unintended results, not to prevent them from working. Whenever there is a viable way forward, the system explains the consequences, offers a choice and performs the required adjustment directly in the platform.

   Video in a campaign and automatic conversion

   If you use a newly uploaded video as a campaign visual, the system automatically prepares it for playback by converting it to the required format and codecs. The user does not need to convert or configure anything manually. Processing usually takes only a few minutes, depending on the video length and file size.

   As soon as the automatic conversion is complete, the video is ready and the campaign can start using it. Until then, a campaign using that video will not start on the device. The current status can be checked at any time in Media → video detail → Conversion status.

8. Use Campaign Separation when specific campaigns must not play immediately next to each other. See Campaign Separation.
9. Use Dynamic Visual when content should change automatically according to time or weather. See Dynamic Visuals.
10. Use Event countdown when the campaign needs an additional countdown. See Event countdown in a campaign.
11. In Summary, verify the period, type, targeting, visuals, duration, repetitions, occupied space and expected impressions.
12. Choose Save to save without activation, or Save and activate to activate the campaign. Playback then follows its period, targeting and conditions.